Niacet produces organic salts for the pharmaceutical and food sectors. Niacet wanted to gain a better insight into long-term and complex sales processes. That is why Pixelzebra replaced the outdated Sage ACT! CRM application with Dynamics CRM. This resulted in an environment that gives Niacet insight into the various sales processes. By applying smart calculations, the company can enhance its sales success rate and thus its profits.
Moreover, through collecting the right information, Niacet now also has a good understanding of its current global market position. Fruitful collaboration between Niacet and Pixelzebra has resulted in a useful CRM strategy that makes both parties justly proud.