“As a technical developer, I am mainly working on data migration and integration in our clients’ organisations. I adapt the data in a client’s various systems for use in our CRM system. Every new client has a different IT landscape and is a totally new challenge. Clients tend to appreciate that they can deal with me directly. I always do my best to ensure that they can.”
The standard CRM solution requires tailor-made integration. Paddy has this technical knowledge. Staying in close contact with the clients, he can work quickly and efficiently. One example is the integration of the various systems at Fox Sports. The data comes from numerous sources and is structured in a wide variety of ways. Eventually, it must be translated into a format that can be implemented into the new CRM system.
