“Most standard CRM systems end up in the metaphorical bottom drawer, because they fail to fully consider how people work. I aim to show users that the system actually works and is really useful, so that they will automatically start using it. That way, I help clients actively improve their organisation.”
Robert is one of Pixelzebra’s founders and directors. Especially in the initial phase, he was involved in client contact and in the larger projects. He explores how standard CRM software can be deployed in such a way that the client has a very real use for it. One example is the use of a user-friendly mobile app for sales and support staff that helps them record in few words what has been discussed with the client, including the agenda of the follow-up activity. A simple and useful addition to the CRM solution.